Introducing ProFresh2, Lane’s next generation modular fresh produce display system.

ProFresh2 is designed to give independent retailers the flexibility, durability and presentation power today’s fresh departments demand.

Fresh produce is rarely static. Seasons change. Promotions shift. Store footprints vary. Profresh2 has been developed to adapt to all of it, without compromising on strength or visual impact.

Profresh2 islands and wall units are completely modular in both length and width, allowing you to configure a layout that works precisely within your available space. With three core store formats, small, medium and large, there is a solution suited to compact neighbourhood stores, mid sized supermarkets and high volume fresh departments alike. Expand, reduce or reconfigure as your needs evolve.

Each unit is robust and engineered for longevity, yet simple to assemble. Delivered flat packed and ready to install, the system can be put together by anyone with basic handyman skills and standard tools. This reduces downtime, simplifies installation and makes future expansion straightforward.

The enclosed option provides concealed storage beneath the display, keeping back up stock close at hand while maintaining a clean, abundant presentation. During the high season, opening sides allow additional display space when volume increases. It is a flexible approach that supports efficient replenishment without cluttering the shop floor.

Features

  • Fully modular design with assured longevity
  • Easy to assemble, expand and reconfigure
  • Ready to assemble, flat-packed delivery
  • Finishing panels available in a range of colours
  • Custom graphics available to align with your store identity
  • Optional stainless steel bumper rail to protect against trolley damage
  • Optional two tiered shelving for enhanced display and merchandising
  • Concealed storage configurations available

Profresh2 provides the structure to present fresh produce in a way that feels generous, organised and premium, while supporting the operational realities behind the scenes.

Designed by Lane Industries to help you build a fresh department that performs as well as it looks.

More info

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